Privacy policy

We collect some app data for analytics, crash investigation, debugging, and development purposes. We do not collect personal data. The data collected is identical to Unity's privacy policy page, i.e.:

Information that is passively collected by Unity (often automatically), including:

Device Information: including various unique identifiers, such as IDFA, Android Ad ID, IDFV, and MAC address, when, for example:

You access games provided by Developers that are developed with Unity Software;


You access games in which the Developer employs Unity Analytics or deltaDNA to understand the use of their games and improve the player experience


You receive ads delivered by Unity Ads or mediated by Unity Mediation;


You play games provided by Developers that utilize Unity’s Multiplayer Service;


You access games provided by Developers that offer Unity’s game replay Service; and
Location information: Our systems (like most used on the web) automatically collect an IP address when Users access the Service. IP addresses can be used to learn about the general location (e.g. city, state and country) of the User’s point of access to the web.


Game play activity and actions: When you play a game that uses Unity Analytics, deltaDNA, or other Unity Game Services, certain game activities such as play session information and monetization events are collected. Session information and monetization events may also be collected if certain features of Unity Ads are enabled.


For certain products, a Developer may choose to collect custom data events, and if using Unity Analytics, a Developer may also choose to collect User information such as name, email address, birthdate, gender, app ID or other Developer-defined data parameters. Please note that Unity does not access or use this data collected pursuant to a Developer’s custom configuration.


Log information: When you access our website(s), Services or products that use an aspect of our Service, we may log a variety of technical information (“Log Info”), including:

IP address;


Device identifiers generated from data events including, in some cases session or installation information, device information, including device name and IDs, hardware model, operating system and version, and mobile network information;


Browser information;


Cookie information;


Login data;


Language preferences;


Linking information and click stream data;


Date/time of access and time zone setting;


Search engine(s) and keywords used to find our website(s);


Pages viewed within our website(s) and/ or website log files;


Requested page(s); and


Referring page(s).


User device information: When you play a game built with Unity Software, Unity may collect some or all of the following information when you use the game:

Device identifiers generated from data events including, in some cases, session or installation information or the device MAC/IMEI/MEID, which we alter to limit the ability to identify the relevant device in the future;


An advertising ID, such as the Apple IDFA or the Android Ad ID;


IP address;


Device manufacturer and model;


The operating system and version running on your system or device;


Browser type;


Language;


The make of the CPU, and number of CPUs present;


The graphics card information, such as type, vendor and driver name, version and graphics API;


Amount of system and video RAM present;


Current screen resolution;


Unity Player and Unity Editor versions;


Operating system identifier (e.g., Mac, Windows, etc.);


A checksum of all the data that gets sent to verify that it did transmit correctly; and


App ID of the game installed.


Developer Software information: When you use Unity Software to develop games and apps, we will collect IP address, Unity ID, organization ID, project ID, session ID, time stamps (associated with events), Unity Software serial and version number, Unity Software Revision ID, build target, OS platform and version, asset count (approximate number of assets in a folder), session duration, and active duration (this differs from session duration as a session may not time out). We collect this information and connect it to event information for the purpose of core business metrics analysis. You cannot opt-out of core business metric analytics as such analytics are strictly necessary for us to run the services.


We also collect aggregate metrics that we use for usage analytics. You can opt-out of usage analytics in "Edit Your Privacy Settings" in the Privacy section under "My Account".


When you use Unity Software, it may automatically make Internet connections to check for updates, validate your license keys, and provide us with aggregated usage statistics. We may employ third-party analytics services to collect and analyze Developers’ use of the Unity Software.
Unity Cloud Build information: If you use Unity Cloud Build Services, our systems are designed to track the progress of builds and to alert you and us when key steps have been completed.


VisualLive information: If you upload your project, we will collect model name, description, and file name. We will use this information to check that the upload has been processed.


Pixyz software: If you use Pixyz software, usage analytics will be collected to improve the application. The usage analytics may include, the execution date & time, the name of the product used (Plugin), the session number, the version of the product used, the algorithms/functions used, and UX/UI interactions. Cookies and choices concerning Unity Ads:
Unity and others working on Unity’s behalf may employ cookies and related technologies to store information on or read information from your browser or device. The technologies used for these purposes may include: (i) cookies; (ii) web beacons; (iii) tracking pixels; and/or (iv) local shared objects (also known as Flash cookies). To learn more, see our Cookie Policy.
Unity may collect information, including the App List, to provide personalized ads. To learn more, see our Cookie Policy.
Third-party advertisers (and the ad networks they use) who place ads within the Service may use cookies or related technologies to deliver ads. To learn more about the use of cookies and related technologies within the Service, see our Cookie Policy.
Reflect Review Information: We run our analytics in our Reflect Review Application. This includes analytics such as active session, session time, and in-app events. These analytics are used for performance and support. In certain regions, you may opt-out of such analytics through deselecting the “send optional analytics” button on the homescreen of the application.
Biometric Information: associated with our customers’ storage of data they collect from you using our tools, such as Ziva’s Face Trainer.


Other information: We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.

Unless we request it, we ask that you not send us, and you not disclose, any special category data or criminal offense data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) on or through the Unity website, the Services or otherwise to us.
4. How We Use the Information We Collect or Receive
A. Use at a Glance

We primarily use the information we collect to provide, administer, operate and improve our Services. We may use your information for the following purposes:

To create, administer and troubleshoot accounts, Services we provide;


To credit or accept payments;


To provide technical support and respond to inquiries;


To prevent fraud, enforce the relevant terms of service or licenses, and protect Users;


To analyze use of the relevant ad, site, game, product, or software; test changes and improvements; to personalize your experiences, and; to identify and suggest connections with other Users;


To permit game players wishing to play connected games to be matched with other players in our Multiplay or other connected games services;


To perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of website(s), products and services that Unity and Developers provide;


To perform analytics and research on our core business metrics, and to take action on the results of such analysis;


To create and share statistics and reports regarding aggregate usage of Unity-powered apps;


To enable user-to-user communications;


To link to or combine with other information we have gathered;


To deliver and target advertising, including personalized ads;


To inform Users of new products and services, including promotional offers; and


To contact you with information that we believe will be of interest to you.


As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence (if you are a PRC citizen, we will only provide the information after receiving the necessary approval from the PRC authority); (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
B. Comprehensive List

Below we list how we and our service providers use Personal Information for legitimate business purposes more comprehensively and inclusive of our legal basis for such collection and use as required by laws of certain jurisdictions where we operate including:

Providing the functionality of the Services and fulfilling your requests.To provide the website(s) and Services’ functionality to you, such as arranging access to your registered account, and providing you with related customer service, including troubleshooting and service restoration.
To analyze and take action on the analysis of our core business metrics.
To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request a quote for or other information about our Services.
To complete your transactions (including financial) and provide you with related customer service.
To send administrative information to you, such as changes to our terms, conditions and policies.
To allow you to send messages to another person if you choose to do so.

We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, when we have your consent (e.g., when you are requesting for us to respond to you), when necessary for our legitimate interests and/or to fulfill your contract (e.g., to respond to inquiries from customers and potential customers, for license enforcement and prevention of software piracy, to inform decisions around service offerings, and for operational improvements).

Providing you with our newsletter and/or other marketing materials and facilitating social sharingTo send you marketing related emails, with information about our services, new products and other news about our company.
To facilitate social sharing functionality that you choose to use.

We will engage in this activity with your consent or where we have a legitimate interest and/or to fulfill your contract.

Analysis of Personal Information for business reporting and providing personalized services.To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our website(s) and Services.
To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
To better understand your preferences so that we can deliver content via our website(s) and Services that we believe will be relevant and interesting to you.

We will perform analyses based on our legitimate interest and/or to fulfill your contract, and performance of the contract. We will provide personalized services either with your consent, because we have a legitimate interest and/or to fulfill your contract.

Allowing you to participate in sweepstakes, contests or other promotions.We may offer you the opportunity to participate in a sweepstakes, contest or other promotion.
Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information.

We use this information to manage our contractual relationship with you, or in some cases, based on your consent or our legitimate interest and/or to fulfill your contract.

Accomplishing our business purposes.For data analysis and testing, for example, to improve the efficiency of our website(s) and Services;
For system maintenance;
For reporting and hosting of data;
For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;
For fraud and security purposes, for example, monitoring to detect and prevent cyberattacks or attempts to commit identity theft;
For the prevention of criminal activity or harm to users of our Services;
For developing new products and services;
For enhancing, improving, or modifying our current website(s), products and services and/or assisting our developers with this activity;
For identifying usage trends, for example, understanding which parts of our website(s) and Services are of most interest to users;
For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users or our publisher’s and other advertising customer’s users; and
For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users or assisting our developers with this activity within their business so we can focus our and their energies and resources on meeting our users’ interests;

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, because we have your consent or a legitimate interest and/or to fulfill your contract.

Aggregating and/or anonymizing Personal Information.We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.

C. To allow us to disclose your information to the extent permitted by law, in the situations described more fully below

To our affiliates for the purposes described in this Privacy Policy.You can consult the list and location of our affiliates here: https://unity.com/addresses

Unity Technologies, Inc.is the party responsible for the management of the jointly-used Personal Information.

To our third-party service providers, to facilitate services they provide to us.These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery marketing, mailing, surveys, auditing, and other services

To third parties, to permit them to send you marketing communications, consistent with your choices.

To third-party sponsors of sweepstakes, contests, and similar promotions.By using the Services, you may elect to disclose Personal Information
On message boards, chat, profile pages, blogs and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
Through your social sharing activity. When you connect your Services account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy

Other Uses and Disclosures

We also use and disclose your Personal Information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so:To comply with applicable law and regulations.This can include laws outside your country of residence.
To cooperate with public and government authorities.To respond to a request or to provide information we believe is important.These can include authorities outside your country of residence. If you are a PRC citizen, we will only provide the information after we receive the necessary approvals from the authority of your country (PRC).
To cooperate with law enforcement.For example, when we respond to law enforcement requests and orders or provide information we believe is important. These can include law enforcement requests or orders outside your country of residence. If you are a PRC citizen, we will only provide the information after we receive the necessary approvals from the authority of your country (PRC).
For other legal reasons.For example, to enforce our terms and conditions or licenses; and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.
In connection with a sale or business transaction.We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings) Such third parties may include, for example, an acquiring entity and its advisors.


5. Sharing Information
How we might share the information we collect or receive

Our affiliates located all over the world for the purposes described in this Privacy Policy on a need to know basis. You can consult the list and location of our affiliates here: https://unity.com/addresses


Third-party service providers: We provide User information to other companies that perform Services on Unity’s behalf. For example, we may employ service providers to process payments; host or store our data; deliver email messages; provide legal or other guidance; or analyze data. Our payments processor, Worldpay, has requested that we provide you with a link to their Privacy Statement.


SpeedTree payment data is stored by Authorize.net and Paypal. You may find their privacy policy link(s) here: Authorize.net Privacy Policy and Paypal Privacy Policy.


With certain Asset Store sellers, we provide customer information, such as an email address, when you purchase or license certain products (like SDKs) to the sellers of those products in our Asset Store. We provide this information to assist the provider with fulfilling your purchase(s) and, in the case of our Asset Store partners, to allow them to contact you about new products and Services.


Safety, security, and legal compliance: We may share your information:

When we have a good faith belief that we are required to disclose the information in response to legal process (e.g., if we receive a court order, search warrant, subpoena, or similar legal process);


To satisfy any applicable laws or regulations;


If we believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction;


When we have a good faith belief that there is a meaningful risk that poses a threat to the safety of you, another person or the public generally; and


In order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.


Sale or merger: In the event that Unity explores or undergoes a business transition, such as a merger, acquisition by another company, transfer of control, or sale of all or a portion of its assets, we may share or transfer all of your information, including personal information. We will inform you of the identity and contact information of the receiving party and require the receiving party to continue to be bound by the rules herein in relation to your information including personal information. If the receiving party changes the original processing purpose and method, the receiving party shall obtain your consent.


Developers using Unity Analytics or deltaDNA will have ongoing access to data about the Users of their games and apps and any associated data, such as user ID, device ID, app ID, purchasing data, and actions completed within their games.


Advertising:

Unity Ads: We may utilize the data collected from Developers’ apps to place personalized ads in Developers’ apps and elsewhere. This usage will permit other parties, such as publishers and attribution companies, to learn about the devices that received, viewed or interacted with ads.
Third-party products and services: As discussed in our Cookie Policy and elsewhere, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads.


With your consent: We may share your information for other purposes if (i) you direct us to do so or (ii) you consent to such sharing.


De-identified and/or aggregated information: Some of the information we collect does not directly identify you or your device. We may modify other information that can identify you or your device to limit or prevent such identification by de-identifying it or aggregating it. We can share de-identified and/or aggregated information with any third party without restriction and use it for any purpose.


As may be required if we transfer your personal information, we will ensure it is protected in a manner that is consistent with how your personal information will be protected by us in the country of collection, either by contractual or other means to provide a comparable level of protection while the information is processed by a third party.
Example of how your actions can result in sharing with others

Sharing can happen within our Services and outside it when you take certain actions. For example:

When you ask to be matched with another player to play a connected game


When you comment on or share an Article using Unity’s Connect service, your comments or posts will be visible to other Users.


When you share a replay on a social network – depending on your privacy settings at the relevant social network – some Users of the relevant social network will be able to see the replay.


When you post comments on our forums, visitors and other forum Users will be able to see your username, photo, and comments.


When you publish or provide assets for license on the Asset Store, your seller name and other information in your Publisher profile will be visible.

6. Our Policies Concerning Children

Our Services are intended for general audiences. Unity does not knowingly collect any personal information from children. Beginning in January 2020, Unity’s ads service may collect certain age range or age band information to confirm that we comply with Applicable Data Protection laws.

If any party becomes aware that a child under the age of 13, or under the age of 16 for those parties in the European Economic Area, has provided us with personal information in contravention of our policies, they should contact us at DPO@unity3d.com.


Some third parties, such as platform providers like the iTunes Store or Google Play, may provide age-based ratings on some of the apps created by Developers. These ratings shall have no bearing on this limitation. Third parties may also provide content categories on some of the Services. These categories shall have no bearing on this limitation.We collect some app data for analytics, crash investigation, debugging, and development purposes. We do not collect personal data. The data collected is identical to Unity's privacy policy page, i.e.:

Information that is passively collected by Unity (often automatically), including:

Device Information: including various unique identifiers, such as IDFA, Android Ad ID, IDFV, MAC address, when, for example:

You access games provided by Developers that are developed with Unity Software;


You access games in which the Developer employs Unity Analytics or deltaDNA to understand the use of their games and improve the player experience


You receive ads delivered by Unity Ads or mediated by Unity Mediation;


You play games provided by Developers that utilize Unity’s Multiplayer Service;


You access games provided by Developers that offer Unity’s game replay Service; and
Location information: Our systems (like most used on the web) automatically collect an IP address when Users access the Service. IP addresses can be used to learn about the general location (e.g. city, state and country) of the User’s point of access to the web.


Game play activity and actions: When you play a game that uses Unity Analytics, deltaDNA, or other Unity Game Services, certain game activities such as play session information and monetization events are collected. Session information and monetization events may also be collected if certain features of Unity Ads are enabled.


For certain products, a Developer may choose to collect custom data events, and if using Unity Analytics, a Developer may also choose to collect User information such as name, email address, birthdate, gender, app ID or other Developer-defined data parameters. Please note that Unity does not access or use this data collected pursuant to a Developer’s custom configuration.


Log information: When you access our website(s), Services or products that use an aspect of our Service, we may log a variety of technical information (“Log Info”), including:

IP address;


Device identifiers generated from data events including, in some cases session or installation information, device information, including device name and IDs, hardware model, operating system and version, and mobile network information;


Browser information;


Cookie information;


Login data;


Language preferences;


Linking information and click stream data;


Date/time of access and time zone setting;


Search engine(s) and keywords used to find our website(s);


Pages viewed within our website(s) and/ or website log files;


Requested page(s); and


Referring page(s).


User device information: When you play a game built with Unity Software, Unity may collect some or all of the following information when you use the game:

Device identifiers generated from data events including, in some cases, session or installation information or the device MAC/IMEI/MEID, which we alter to limit the ability to identify the relevant device in the future;


An advertising ID, such as the Apple IDFA or the Android Ad ID;


IP address;


Device manufacturer and model;


The operating system and version running on your system or device;


Browser type;


Language;


The make of the CPU, and number of CPUs present;


The graphics card information, such as type, vendor and driver name, version and graphics API;


Amount of system and video RAM present;


Current screen resolution;


Unity Player and Unity Editor versions;


Operating system identifier (e.g., Mac, Windows, etc.);


A checksum of all the data that gets sent to verify that it did transmit correctly; and


App ID of the game installed.


Developer Software information: When you use Unity Software to develop games and apps, we will collect IP address, Unity ID, organization ID, project ID, session ID, time stamps (associated with events), Unity Software serial and version number, Unity Software Revision ID, build target, OS platform and version, asset count (approximate number of assets in a folder), session duration, and active duration (this differs from session duration as a session may not time out). We collect this information and connect it to event information for the purpose of core business metrics analysis. You cannot opt-out of core business metric analytics as such analytics are strictly necessary for us to run the services.


We also collect aggregate metrics that we use for usage analytics. You can opt-out of usage analytics in "Edit Your Privacy Settings" in the Privacy section under "My Account".


When you use Unity Software, it may automatically make Internet connections to check for updates, validate your license keys, and provide us with aggregated usage statistics. We may employ third-party analytics services to collect and analyze Developers’ use of the Unity Software.
Unity Cloud Build information: If you use Unity Cloud Build Services, our systems are designed to track the progress of builds and to alert you and us when key steps have been completed.


VisualLive information: If you upload your project, we will collect model name, description, and file name. We will use this information to check that the upload has been processed.


Pixyz software: If you use Pixyz software, usage analytics will be collected to improve the application. The usage analytics may include, the execution date & time, the name of the product used (Plugin), the session number, the version of the product used, the algorithms/functions used, and UX/UI interactions. Cookies and choices concerning Unity Ads:
Unity and others working on Unity’s behalf may employ cookies and related technologies to store information on or read information from your browser or device. The technologies used for these purposes may include: (i) cookies; (ii) web beacons; (iii) tracking pixels; and/or (iv) local shared objects (also known as Flash cookies). To learn more, see our Cookie Policy.
Unity may collect information, including the App List, to provide personalized ads. To learn more, see our Cookie Policy.
Third-party advertisers (and the ad networks they use) who place ads within the Service may use cookies or related technologies to deliver ads. To learn more about the use of cookies and related technologies within the Service, see our Cookie Policy.
Reflect Review Information: We run our analytics in our Reflect Review Application. This includes analytics such as active session, session time, and in-app events. These analytics are used for performance and support. In certain regions, you may opt-out of such analytics through deselecting the “send optional analytics” button on the homescreen of the application.
Biometric Information: associated with our customers’ storage of data they collect from you using our tools, such as Ziva’s Face Trainer.


Other information: We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.

Unless we request it, we ask that you not send us, and you not disclose, any special category data or criminal offense data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) on or through the Unity website, the Services or otherwise to us.
4. How We Use the Information We Collect or Receive
A. Use at a Glance

We primarily use the information we collect to provide, administer, operate and improve our Services. We may use your information for the following purposes:

To create, administer and troubleshoot accounts, Services we provide;


To credit or accept payments;


To provide technical support and respond to inquiries;


To prevent fraud, enforce the relevant terms of service or licenses, and protect Users;


To analyze use of the relevant ad, site, game, product, or software; test changes and improvements; to personalize your experiences, and; to identify and suggest connections with other Users;


To permit game players wishing to play connected games to be matched with other players in our Multiplay or other connected games services;


To perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of website(s), products and services that Unity and Developers provide;


To perform analytics and research on our core business metrics, and to take action on the results of such analysis;


To create and share statistics and reports regarding aggregate usage of Unity-powered apps;


To enable user-to-user communications;


To link to or combine with other information we have gathered;


To deliver and target advertising, including personalized ads;


To inform Users of new products and services, including promotional offers; and


To contact you with information that we believe will be of interest to you.


As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence (if you are a PRC citizen, we will only provide the information after receiving the necessary approval from the PRC authority); (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
B. Comprehensive List

Below we list how we and our service providers use Personal Information for legitimate business purposes more comprehensively and inclusive of our legal basis for such collection and use as required by laws of certain jurisdictions where we operate including:

Providing the functionality of the Services and fulfilling your requests.To provide the website(s) and Services’ functionality to you, such as arranging access to your registered account, and providing you with related customer service, including troubleshooting and service restoration.
To analyze and take action on the analysis of our core business metrics.
To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request a quote for or other information about our Services.
To complete your transactions (including financial) and provide you with related customer service.
To send administrative information to you, such as changes to our terms, conditions and policies.
To allow you to send messages to another person if you choose to do so.

We will engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, when we have your consent (e.g., when you are requesting for us to respond to you), when necessary for our legitimate interests and/or to fulfill your contract (e.g., to respond to inquiries from customers and potential customers, for license enforcement and prevention of software piracy, to inform decisions around service offerings, and for operational improvements).

Providing you with our newsletter and/or other marketing materials and facilitating social sharingTo send you marketing related emails, with information about our services, new products and other news about our company.
To facilitate social sharing functionality that you choose to use.

We will engage in this activity with your consent or where we have a legitimate interest and/or to fulfill your contract.

Analysis of Personal Information for business reporting and providing personalized services.To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our website(s) and Services.
To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
To better understand your preferences so that we can deliver content via our website(s) and Services that we believe will be relevant and interesting to you.

We will perform analyses based on our legitimate interest and/or to fulfill your contract, and performance of the contract. We will provide personalized services either with your consent, because we have a legitimate interest and/or to fulfill your contract.

Allowing you to participate in sweepstakes, contests or other promotions.We may offer you the opportunity to participate in a sweepstakes, contest or other promotion.
Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information.

We use this information to manage our contractual relationship with you, or in some cases, based on your consent or our legitimate interest and/or to fulfill your contract.

Accomplishing our business purposes.For data analysis and testing, for example, to improve the efficiency of our website(s) and Services;
For system maintenance;
For reporting and hosting of data;
For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;
For fraud and security purposes, for example, monitoring to detect and prevent cyberattacks or attempts to commit identity theft;
For the prevention of criminal activity or harm to users of our Services;
For developing new products and services;
For enhancing, improving, or modifying our current website(s), products and services and/or assisting our developers with this activity;
For identifying usage trends, for example, understanding which parts of our website(s) and Services are of most interest to users;
For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users or our publisher’s and other advertising customer’s users; and
For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users or assisting our developers with this activity within their business so we can focus our and their energies and resources on meeting our users’ interests;

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, because we have your consent or a legitimate interest and/or to fulfill your contract.

Aggregating and/or anonymizing Personal Information.We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.

C. To allow us to disclose your information to the extent permitted by law, in the situations described more fully below

To our affiliates for the purposes described in this Privacy Policy.You can consult the list and location of our affiliates here: https://unity.com/addresses

Unity Technologies, Inc.is the party responsible for the management of the jointly-used Personal Information.

To our third-party service providers, to facilitate services they provide to us.These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery marketing, mailing, surveys, auditing, and other services

To third parties, to permit them to send you marketing communications, consistent with your choices.

To third-party sponsors of sweepstakes, contests, and similar promotions.By using the Services, you may elect to disclose Personal Information
On message boards, chat, profile pages, blogs and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
Through your social sharing activity. When you connect your Services account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy

Other Uses and Disclosures

We also use and disclose your Personal Information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so:To comply with applicable law and regulations.This can include laws outside your country of residence.
To cooperate with public and government authorities.To respond to a request or to provide information we believe is important.These can include authorities outside your country of residence. If you are a PRC citizen, we will only provide the information after we receive the necessary approvals from the authority of your country (PRC).
To cooperate with law enforcement.For example, when we respond to law enforcement requests and orders or provide information we believe is important. These can include law enforcement requests or orders outside your country of residence. If you are a PRC citizen, we will only provide the information after we receive the necessary approvals from the authority of your country (PRC).
For other legal reasons.For example, to enforce our terms and conditions or licenses; and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.
In connection with a sale or business transaction.We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings) Such third parties may include, for example, an acquiring entity and its advisors.


5. Sharing Information
How we might share the information we collect or receive

Our affiliates located all over the world for the purposes described in this Privacy Policy on a need to know basis. You can consult the list and location of our affiliates here: https://unity.com/addresses


Third-party service providers: We provide User information to other companies that perform Services on Unity’s behalf. For example, we may employ service providers to process payments; host or store our data; deliver email messages; provide legal or other guidance; or analyze data. Our payments processor, Worldpay, has requested that we provide you with a link to their Privacy Statement.


SpeedTree payment data is stored by Authorize.net and Paypal. You may find their privacy policy link(s) here: Authorize.net Privacy Policy and Paypal Privacy Policy.


With certain Asset Store sellers, we provide customer information, such as an email address, when you purchase or license certain products (like SDKs) to the sellers of those products in our Asset Store. We provide this information to assist the provider with fulfilling your purchase(s) and, in the case of our Asset Store partners, to allow them to contact you about new products and Services.


Safety, security, and legal compliance: We may share your information:

When we have a good faith belief that we are required to disclose the information in response to legal process (e.g., if we receive a court order, search warrant, subpoena, or similar legal process);


To satisfy any applicable laws or regulations;


If we believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction;


When we have a good faith belief that there is a meaningful risk that poses a threat to the safety of you, another person or the public generally; and


In order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.


Sale or merger: In the event that Unity explores or undergoes a business transition, such as a merger, acquisition by another company, transfer of control, or sale of all or a portion of its assets, we may share or transfer all of your information, including personal information. We will inform you of the identity and contact information of the receiving party and require the receiving party to continue to be bound by the rules herein in relation to your information including personal information. If the receiving party changes the original processing purpose and method, the receiving party shall obtain your consent.


Developers using Unity Analytics or deltaDNA will have ongoing access to data about the Users of their games and apps and any associated data, such as user ID, device ID, app ID, purchasing data, and actions completed within their games.


Advertising:

Unity Ads: We may utilize the data collected from Developers’ apps to place personalized ads in Developers’ apps and elsewhere. This usage will permit other parties, such as publishers and attribution companies, to learn about the devices that received, viewed or interacted with ads.
Third-party products and services: As discussed in our Cookie Policy and elsewhere, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads.


With your consent: We may share your information for other purposes if (i) you direct us to do so or (ii) you consent to such sharing.


De-identified and/or aggregated information: Some of the information we collect does not directly identify you or your device. We may modify other information that can identify you or your device to limit or prevent such identification by de-identifying it or aggregating it. We can share de-identified and/or aggregated information with any third party without restriction and use it for any purpose.


As may be required if we transfer your personal information, we will ensure it is protected in a manner that is consistent with how your personal information will be protected by us in the country of collection, either by contractual or other means to provide a comparable level of protection while the information is processed by a third party.
Example of how your actions can result in sharing with others

Sharing can happen within our Services and outside it when you take certain actions. For example:

When you ask to be matched with another player to play a connected game


When you comment on or share an Article using Unity’s Connect service, your comments or posts will be visible to other Users.


When you share a replay on a social network – depending on your privacy settings at the relevant social network – some Users of the relevant social network will be able to see the replay.


When you post comments on our forums, visitors and other forum Users will be able to see your username, photo, and comments.


When you publish or provide assets for license on the Asset Store, your seller name and other information in your Publisher profile will be visible.

6. Our Policies Concerning Children

Our Services are intended for general audiences. Unity does not knowingly collect any personal information from children. Beginning in January 2020, Unity’s ads service may collect certain age range or age band information to confirm that we comply with Applicable Data Protection laws.

If any party becomes aware that a child under the age of 13, or under the age of 16 for those parties in the European Economic Area, has provided us with personal information in contravention of our policies, they should contact us at DPO@unity3d.com.


Some third parties, such as platform providers like the iTunes Store or Google Play, may provide age-based ratings on some of the apps created by Developers. These ratings shall have no bearing on this limitation. Third parties may also provide content categories on some of the Services. These categories shall have no bearing on this limitation.